Spectacles vendors 'have short-sighted accessibility strategies'
Web Design
09 October 2008
Retailers of spectacles and other vision products are surprisingly lax when it comes to website accessibility, a new study has suggested.
Website analysis carried out by Sitemorse for Retail Bulletin placed Direct Specs in 91st spot of 100 for failing to include any alt tags on any of its site's pages during September.
Furthermore, Dollond & Aitchison and Specsavers were also highlighted for not doing enough to provide optimum levels of accessibility for website users, which Lawrence Shaw of Sitemorse said was "a pretty short-sighted strategy" considering the nature of their business.
Despite this, Vision Express achieved fourth place with a score of 6.56 out of ten for its user-friendly website.
"Vision Express would be the place that you'd shop at because it has made a great effort with accessibility," commented Mr Shaw.
Matalan topped the accessibility rankings in July, while DFS took first place in the month of August.
To make more money from your website
CALL US NOW ON 01483 740800.
