'SEO is key to marketing success'
Internet Marketing
22 September 2008
Businesses that wish to stand out from their competitors may do well to invest in search engine optimisation (SEO) and other forms of online marketing during periods of recession, an industry expert has suggested.
According to Vizcom Design adviser Daniel Robinson, businesses should take advantage of the opportunities posed by search engine marketing during the credit crunch, as this is often the best way to retain old customers and attract new ones.
"Pulling back in expenditure can often lead to a loss in momentum in getting across key marketing messages and can, in turn, lead to a consequent loss in customers and market share," he explained.
Mr Robinson added that firms that do not adopt such a strategy may find they suffer in the long-term, as it may take some time to attract back any businesses that has been lost.
He also claimed that SEO could provide a better return on investment than other forms of advertising, such as pay-per-click.
Meanwhile, Kevin Gibbons, director of search for SEOptimise, recently wrote on E-consultancy that supermarkets in the UK could make better use of keywords on their websites.
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