Retail website accessibility standards 'require many collaborators'
E-commerce
15 September 2008
A set of retail website accessibility standards is unlikely to be developed by a sole entity any time soon following the settlement of the Target case in the US, it has been claimed.
Scott Krugman, spokesman for the National Retail Federation, told Computerworld.com that such standards require the input of a number of different interested parties rather than a single organisation.
The Target lawsuit saw disabled web users claim that the company failed to make its site accessible to their screen-reading software. The settlement last month included compensation and a promise to make the Target website more accessible.
"In a lot of cases, retailers are moving as fast as the technology is allowing them to. The [reader] technology is more advanced than the websites themselves," Mr Krugman said.
"Retailers are certainly not looking to alienate their customer base."
Businesses in the UK may be driven to improve their website accessibility as a result of the Target case, the Telegraph recently reported.
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