Web users 'ignore most online info'

Visitor Conversion

09 September 2008

Internet users tend to eschew the majority of online websites in favour of regularly visiting a select number of sites, according to a new study conducted by Hewlett-Packard (HP).

The research suggested that despite the ever-growing amount of information available online, web users still only visit a small number of sites on a regular basis, while those with many social networking friends tend to socialise with few of these in real life.

Speaking to journalists at a Silicon Valley press meeting, Bernardo Huberman, HP Labs senior fellow, said this indicated that users' attention is becoming an increasingly precious commodity on the web, the BBC reported.

And this trend will only intensify in the years to come, he commented, adding: "Those who manage to convince you to part with a lot of money in exchange for being exclusive, feeling different and feeling part of an elite group are the ones that are going to make it."

A Directgov study published in 2006 found that 51 per cent of Britons visit six websites or fewer regularly.ADNFCR-1093-ID-18771107-ADNFCR

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