Businesses to maintain strong digital spending levels
Web 2.0
27 August 2008
Businesses intend to continue strong spending on digital media over the next year, according to a new study.
Channels such as social media, mobile and advertising were identified by StrategyEye Digital Media as key areas of growth for business expenditure over the next 12 months.
The company surveyed decision-makers at a number of organisations operating across the digital media sector and found that 60 per cent either already have or intend to make use of social media within their websites.
Furthermore, 56 per cent expect to spend more money on the mobile channel in the near future, StrategyEye said.
"This major survey of attitudes going forward in digital media shows that despite continuing economic drift following the credit crunch, there remains continuing investment and expectation of returns from digital marketing channels," stated Jeremy Phillips, co-founder and chief operating officer of StrategyEye.
Social media is gaining momentum in the US retail sector for marketing purposes, according to a recent report published by JupiterResearch.
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