B2B company websites 'need to be persuasive'
Web Design
26 August 2008
Websites belonging to business-to-business (B2B) organisations should be as persuasive and professional as possible, an expert has advised.
Speaking to SmartCompany.com.au, Phil Hare of software firm SmartPath said that the internet is a crucial marketing channel for those with little to spend.
Some key ways of attracting custom through websites include making use of search engine optimisation techniques, making it clear on the homepage how the business can add value for customers and creating engaging content that catches the attention of decision-makers, Mr Hare stated.
He added that relevant content could include industry whitepapers and reports, commenting: "There is an awful lot of fatigue in corporate land in terms of being sold to.
"They've seen the sell a thousand times before, but if you can send information to a decision-maker that is relevant, informative and helps them carry out their work better, they'll accept it."
Last year, JupiterResearch released study findings suggesting that just 36 per cent of small businesses where managers log on to the web at least once a month run their own website, the Wall Street Journal reports. 
To make more money from your website
CALL US NOW ON 01483 740800.
