Americans undertake 8bn searches in July
Search Engines
20 August 2008
Nearly eight billion online queries were made by American search engine users last month, a new report has shown.
This is three per cent more than recorded in July 2007, Nielsen Online said in its research.
Furthermore, over 60 per cent of these searches - 4.8 billion in total - were carried out on dominant engine Google, which saw its share of US-based queries rise by 16.3 per cent year-on-year.
Closest rivals Yahoo! and Microsoft, however, fell far behind after dropping significant share over the course of July.
Recent comScore figures showed that Google is taking significant search market share overseas, accounting for 81 per cent of searches, or about one billion queries, in India during June.
And a recent report from the University of Michigan suggested that American consumers are more satisfied with the search engine this year than they were during 2007.
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