News
Online ad expenditure doubles
Categories: Internet Marketing
23 July 2008
Spending on online marketing has soared in the last three years, according to new statistics published in the latest E-consultancy report.
The website's Best Practice Guide to Managing Digital Channels, authored by Dr Dave Chaffey, revealed that while digital media accounted for 11 per cent of ad budgets in 2005, this figure is now 23 per cent.
Dr Chaffey told E-consultancy in an interview that this rise in expenditure may be set to continue for those firms that embraced the digital platform in more recent times compared with early trendsetters.
He remarked: "For later adopters, their spend could and probably should double over the next three years, particularly with the economic climate encouraging investments into more accountable, direct response digital media like paid search."
News Corp chief operating officer Peter Chernin recently told the Fortune Brainstorm Tech conference that the internet marketing industry can only grow through scarcity of ad space, in much the same way as television ads, CNET News.com reports.
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