News
Google enables contextual, keyword ads in one campaign
Categories: Internet Marketing
18 July 2008
Marketers making use of Google's AdWords program can now manage their keyword and contextual ads in a single campaign.
The new feature, announced by Google yesterday (July 17th), means that marketers can exercise greater control over where their ads appear, as well as delivering more relevant ads to internet users, the search engine claimed.
Developed in response to feedback from users, the new capability also allows marketers to set custom bids for specific placements, Google's Emel Mutlu commented on the Inside AdWords blog.
"By using keywords and placements together, you can get better control over ad placement and pricing on the content network to help you meet your return on investment objectives," he said.
Google also recently announced the acquisition of ZAO Begun, a contextual advertising firm based in Russia and owned by Rambler Media, to further its operations in the region.
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