'Boost e-commerce with customer-centric features'
E-commerce
01 July 2008
Making the customer the centre of online retail operations can provide a significant boost for businesses, it has been claimed.
According to Jason Lee Miller of WebProNews, online retailers should do more to provide the best experience for consumers visiting their websites, as research suggests that shoppers are still unhappy with certain features.
He advised firms to up the ante against their competitors by providing free postage, in-store item pick-up and clear links to the relevant customer service department, as well as making sure the checkout process does not involve more than four stages.
Improving landing page quality and offering merchant's guarantees can also help e-commerce strategies, Mr Miller said, adding: "If customers don't prefer online shopping to brick-and-mortar shopping, it's because retail sites haven't done enough to make the online shopping experience a good one."
Amazon.co.uk was the most popular e-commerce website among British consumers during the month of May, according to Hitwise and IMRG.
To make more money from your website
CALL US NOW ON 01483 740800.
