Americans turn to web for election info
Internet Marketing
17 June 2008
US voters are increasingly making use of the internet and other technology to stay informed in the run-up to November's presidential election.
This is according to a new report from the Pew Internet and American Life Project, which showed that almost half of all Americans have made use of the internet, email or mobile text messaging to obtain information on campaigns and share views ahead of the event.
Web use for this purpose has soared since the last election, the publication revealed, with the proportion of Americans turning to the internet towards the end of primary season seeing significant growth between spring 2004 and the same period in 2008.
Younger Americans were discovered to be most likely to use the internet for political information, with other notable trends including the use of online politics-related videos by more than one-third of respondents and social networking websites by one in ten people.
"Many voters are now using the internet to move past traditional media gatekeepers to gain their own view of the candidates and the campaign," remarked Pew Internet and American Life Project research specialist and report author Aaron Smith.
Previous research by the organisation found that while the web plays an important role in consumers' research on certain products, it is not necessarily a deciding factor in whether they purchase these goods.
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