News
Virtual worlds: Kids powerful alternative to TV
Categories: Web 2.0
27 May 2008
For children, online virtual worlds are an interactive alternative to TV, new research has shown.
A study conducted for the BBC assessed how kids used its Adventure Rock online space.
"Virtual worlds can be a powerful, engaging and interactive alternative to more passive media," co-author, Professor David Gauntlett, told the BBC.
The research revealed that children adopted one of eight roles – some were explorers and others social climbers who wanted to meet others.
Professor Gauntlett said the sites were useful rehearsal spaces and encouraged creators of these spaces to involve young audiences in their creation.
"The kids know what they are doing and are very good at telling you in a brutally honest and forthright manner about what they want to see," added Wil Davies, a teacher of children involved in the study.
Second Life, one of the most popular virtual worlds, has its own currency and provides some of its residents full-time employment.
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