News
Facebook's ads worry charity
Categories: Internet Marketing
13 May 2008
Adverts on Facebook have angered a UK debt charity, which has since complained to the Office of Fair Trading (OFT), it has been reported.
Marketing for financial products that include payday loans and advances secured on borrower's cars failed to give sufficient financial information, it alleged.
A spokesperson for the charity said advertising on Facebook "is such a popular method because they can target young people with whom the site is so popular".
Its chairman, Malcolm Hurlston, said advertising rules are there "to make it clear to people from the beginning what they are letting themselves in for".
The charity is concerned because, it claimed, the adverts failed to show details of their products' interest rates.
Advertising in social networks is attracting lots of investment - research by internet advisors, E-consultancy, has predicted UK media spending will increase by 60 per cent in 2008, to an estimated £385 million.
Related News
- Viral marketing 'to become more successful in social networking'
- 10 October 2008
- Internet ad sector 'bucking economic slowdown'
- 07 October 2008
- 'Not enough marketers consider website performance'
- 03 October 2008
- Small firms 'can benefit from blogging'
- 29 September 2008
- Video ads 'to evolve'
- 26 September 2008
More Archived News from May 2008
- Facebook borrows £50m
- 12 May 2008
- Yahoo! faces next battle
- 12 May 2008
- IBM India leads talking website initiative
- 13 May 2008
- Google joins portability party
- 13 May 2008
- Bloggers are blagging it
- 14 May 2008