Badoo gets £15m
Web 2.0
23 January 2008
Russian financial group Finam has financed the social network Badoo with £15 million and now owns a 15 per cent share, it has been reported.
The deal will see the launch of a Russian version of the site to compete with MySpace Russia, a beta version of which went live recently.
Badoo was designed in 2006 and is marketed to an adult audience. According to its developers, its many features include the "next generation in photo/video sharing and social networking".
Based in London, the network joins a growing list of similar sites that are becoming more specialised. However, top executives have again expressed their concerns that use of these sites is getting in the way of work.
Claire Sellick, from Infosecurity Europe said that most chief information security officers would ban them outright, however "there is a lot of internal pushing and shoving going on between HR and IT over how best to manage these sites".
To make more money from your website
CALL US NOW ON 01483 740800.
