Web marketing has 'superseded the old school'
Web 2.0, Internet Marketing
21 December 2007
Online advertising has changed the face of marketing, with the 'old school' model of radio and TV no longer applicable.
That is the view of a leading web marketer, Rich Schefren, who says traditional marketing channels are drying up.
"The 'old school' marketing model of interrupting (radio, TV, newspaper) is dead and buried," he commented. "Just look at the declining TV audiences, plummeting radio listenership and newspaper industry layoffs for the proof."
Mr Schefren believes businesses can get more out of the internet revolution which has seen first email and later social networking become part of many people's lives.
He argues that entrepreneurs can capitalise on the Web 2.0 phenomenon to further their business aims.
"The problem," he claims, "is that most online businesses have no clue how to market in this Web 2.0 Attention Age."
Facebook, MySpace and Bebo have the led the social networking charge, with millions of Britons registered on the sites.
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