Apple leads mobile harvest
E-commerce
10 December 2007
The arrival of the Apple iPhone has started a rush for the mobile music market, the Times has reported.
Despite restricting the handset's use to one carrier, Steve Jobs' company has had another huge success with its latest product. The ability of the handset to bring together telephone and web browser has kick-started the mobile download market.
Paolo Pescatore, director of operator strategy at telecoms research group CCS Insight, said its effect has been felt across the industry.
"The awareness of the iPhone as a device, and its powerfulness, has forced the mobile companies to react and consider their own initiatives," the Times reports him saying.
There are a variety of handsets on the market that can access the internet. More consumers are expected to download music to their handsets as the process becomes easier.
Universal Music Group has agreed a deal with the Imeem social networking site, which will see the group's vast collection of media distributed to the sites' members on-demand.
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