News Corp making ad moves
Internet Marketing
28 November 2007
Fox Interactive Media will launch its new advertising platform next year and wants to get its mobile version of MySpace embedded onto the mobile phones of US wireless operators.
Peter Levinson, president of Fox Interactive Media told Reuters: "We think the mobile opportunity is significant." He added: "We know for sure there's a real strong demand for MySpace."
He said the ad serving service was ready to go and hoped it would evolve into something bigger.
"Ultimately we'll take the company off network and become an ad network for assets outside of the News Corporation empire," he said.
Fox Interactive Media announced in August that Google would pay $900 million to provide search and keyword advertising sales for MySpace and the two services are thought to be complementary.
A recent study found that white students prefer Facebook and Asian and Asian-American students are least likely to use MySpace, which is most popular with Hispanic students.
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