Networks gather ads
Web 2.0, Internet Marketing, Search Engines
16 November 2007
More and more online networks are appearing as advertisers seek to use them to target niche markets.
Vertical networks are gathering together blogs and other websites before offering to sell adverts on them and take a slice of the profit, reports the New York Post.
Its not just smaller companies that are seizing the opportunity, big players like Reader's Digest, Forbes and Warner Bros have all launched their own network.
Mathew G. Nelson, blogging on the ClickZ internet marketing network, explained that both are flourishing.
"While the terms 'niche' and 'specialised' imply small audiences, many such networks have now millions of unique online viewers. As the mammoth networks have grown, they say, so have the vertical contenders."
Examples of newcomers are: the Gay Ad Network, Dog Time Media and Rugby Marketing Global, all appealing to distinct groups.
The smaller networks aim to be more specialised in their content, however, big players like Google have employed powerful search strategies.
Advertisers are looking for opportunities in social networking sites and on computer games, where they hope to target content to appeal directly to their users.
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