Post Office goes online
E-commerce
17 October 2007
The Post Office has launched its ADSL-based broadband with three 12-month packages.
Offered as two bundled voice services and one broadband-only service, the company has outsourced providing the facility to BT Wholesale.
The Post Office will use its network of branches and a national advertising campaign to help promote the packages, which are priced between £15.95 and £25.95.
According to the Post Office it hopes to provide an "upper quartile service at a lower quartile price".
Computing.co.uk reports Mark Main, a senior analyst at telecoms adviser, Ovum, saying: "With the entire service outsourced, it will need BT Wholesale to deliver expertly in order to challenge the many providers with a foothold in the market."
The announcement coincides with the end of Carphone Warehouse's 'free broadband' offer and Ovum believes that the Post Office is trying to capitalise on this and recruit new customers.
Recent industrial action has affected the Post Office's core business of delivering mail. Despite being the largest provider of mail services in the UK the company has a number of competitors.
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