US surveys reveal expanding e-market
Internet Marketing, E-commerce
17 October 2007
Three separate surveys have reported a significant increase in internet commerce and commercial activities in the US.
Forrester Research surveyed 2,500 online consumers and investigated their spending plans, predicting that US online spending will increase by 21 per cent over the coming holiday period and reach $31 billion.
Small businesses across the US were also surveyed and of the 721 polled 64 per cent bank and shop online. The survey, commissioned by eBillme and conducted by Market Platform Dynamics, revealed that the businesses that didn't bank online weren't necessarily negative about doing so.
Analysis by JupiterResearch into the online travel market revealed 70 per cent of online leisure travellers book some of their personal travel online and 52 per cent purchase all or most using the web.
According to global information provider, comScore the web has become the "preferred channel for financial account management and transactions, including online bill-pay, banking services and stock trading" for many consumers.
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