O2 launches 'better' broadband
Internet Marketing
15 October 2007
Mobile operator O2 has launched its broadband service hoping to provide a better service than other ISPs.
The company claims consumers will only pay for the connection speed that they receive and are offering free 24-hour telephone support services.
Using ADSL2+ technology the service will concentrate on major urban areas and cover 50 per cent of the population.
Chief executive officer, Matthew Key, O2 UK, said: "O2 Broadband intends to shake up the market and be a breath of fresh air by offering a technologically advanced service which also meets customer demand."
Current customers can pay £7.50 for the Standard package, which is up to 8meg, and £15 for the Ultimate package, which could achieve speeds up to 20meg.
Included in the deal are: 100 free texts, a wireless router with automatic configuration and plug-and-pay setup installation.
Jason Lloyd, head of broadband, moneysupermarket.com, thought the package was very attractive: "It will be very difficult for a competitor to leverage an advantage against these new products because they seem to cover all the bases so effectively."
A recent letter from the chairman of the Ofcom consumer panel, Colette Bowe, to six leading broadband providers, asked them to be clearer when offering broadband speeds.
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