Halifax upgrades website to make money
Visitor Conversion, Internet Marketing, E-commerce
28 September 2007
Halifax has announced that it is introducing a behavioural targeting feature to its website to increase sales and visitor conversion rates for its online products and marketing campaigns.
The targeting feature works by building rich individual visitor behavioural profiles and automated predictive modeling, along with direct marketing techniques in order to enable real-time targeting of each visitor with the most engaging content.
Subsequently, visitors will be presented with the most relevant choice of Halifax online product offerings and content to match their preferences and interests.
This results in higher conversion rates and substantially increased revenue.
Shoomon Perry, head of e-commerce at Halifax, said: "Halifax is committed to a strategy of taking business from our competitors by offering more value.
"We have the best products on the market and by increasing the intelligence behind the products we present to customers and prospects online we can improve sales and the service we offer to them."
Barclays has reported that it is making ten per cent more from online promotions by using this technology.
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