Web 2.0 boosts online shopping
Web 2.0, E-commerce
25 September 2007
New research has found that Web 2.0 technology is playing an increasingly larger role in online shopping and suggests that Web 2.0 users spend more money online.
Web 2.0 users spent some $27 billion on online shopping in the US in the second quarter of 227, according to comScore's report, titled Web 2.0 in Retail Today.
The report revealed that social networking site traffic rocketed by 33 per cent to 81 million unique visitors in 2007 compared to the same month in the previous year.
Meanwhile, blog traffic was up by 23 per cent to 28 million unique visitors and online video site traffic grew by 20 per cent to 93 million.
Internet Retailer reported that comScore chairman Gian Fulgoni said: "158 million people, or 87 per cent of the US online population, visited Web sites that used Web 2.0 technology in August 2007, spending an average of 210 minutes per person at such sites."
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