Web 2.0 changing the face of recruitment
Web 2.0
14 September 2007
Web 2.0 and social networking have become a major part of how the younger generations advance their career, with young people increasingly turning to the internet for direction and support in their job search, according to recruitment consultancy firm Harvey Nash.
A YouGov survey has revealed that many young people are leaving university still undecided about their choice of career and a growing number (62 per cent) are turning to resources such as the internet for guidance.
In light of this revelation, employers and careers services are being urged to keep up with this shift.
Professor Mike Campbell, director of development, Sector Skills Development Agency and recent adviser to the Leitch skills review, said: "Web 2.0 and the advent of social networking have changed the way in which young people embark on and develop their careers. Young jobseekers are becoming increasingly disengaged from traditional careers services and practices.
"They want a personalised approach, customised to their own 'profiles', and as a result more and more are resorting to their own initiative to develop their careers and contacts online.
"UK careers services and employers alike need to ensure they keep pace with these changes or risk losing touch with the next generation of jobseekers."
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