Gibson launches newly designed site
Visitor Conversion, Web Design
12 September 2007
Leading guitar manufacturer Gibson has revamped its website in a move that is guaranteed to increase Gibson.com's visitor conversion figures.
The new, improved site is updated daily with exclusive music news, interviews and feature profiles.
Gibson.com also now offers free MP3 downloads, online guitar lessons, in-depth coverage of Gibson's distinguished product line and contests where fans may have the opportunity to win coveted custom Gibson Les Pauls.
The website also has some of music journalism's finest on board in the form of editors from Rolling Stone and Guitar World.
"Gibson Guitar has always been on the cutting edge of musical instrument design and innovation, and Gibson.com continues that bold tradition," said Henry Juszkiewicz, chairman and chief executive of Gibson.
"We've assembled one of the finest editorial teams combined with artist relations experts around the world. All of the site's contributors know the unique thrill of playing and recognise that music is more than a pastime, it's a lifestyle.
"We think our many fans around the world are going to enjoy the newly designed Gibson.com and find it to be one of their favorite sites to visit."
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